Fernly shares insights, stories, and reflections on brand, communications, and strategy – drawing on our work with ambitious firms and purpose-driven organisations.

Claire Merryweather Claire Merryweather

Storytelling, Leadership and the Search for Meaning at Work

Every organisation tells stories – whether it realises it or not. They show up in leadership updates, strategy decks, recruitment pages, investor conversations, crisis responses, and the casual way people describe where they work and why they stay.

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Claire Merryweather Claire Merryweather

The New PR – Digital Bridge

For years, the PR and digital worlds have talked about bridging the gap. Yet few have built a bridge that truly lasts.

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Claire Merryweather Claire Merryweather

Social Mobility and the Story of Access

When businesses talk about diversity and inclusion, the conversation often begins with intent and ends with optics. Yet the deeper question – who gets access? – is what really determines whether opportunity is genuine or performative.

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We work with organisations of all sizes - from established firms to ambitious consultancies - helping them stay clear, credible, and connected in a changing world.

  • “Fernly helped us define our story and build confidence in our brand - combining insight with warmth and clarity.”

    Dr Eliza Morgan, Co-Founder, Honey & Morgan

  • “Working with Fernly, alongside Tao, has delivered impressive results across the board - strengthening our external profile and communications impact.”

    - Gary McIndoe, Managing Partner, Latitude Law

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