Ways to work with Fernly

Fernly supports organisations that need clearer messaging, stronger visibility and a more credible reputation.

We work best with founder-led, partner-led and purpose-led businesses that are growing, evolving or entering a new phase — and need their communications to catch up with the quality of the work they already do.

Our work can include strategic communications, messaging, thought leadership, media relations, leadership profile, stakeholder communications, content planning and reputation-building.

This is not about chasing attention for the sake of it. It is about helping the right people understand what makes your business credible, useful and distinct..

  • For businesses that need clarity before they need more activity.

    A focused project to review how your business currently shows up, where the gaps are, and how your messaging, positioning and visibility could work harder.

    This is often the right starting point for organisations going through growth, change, succession, repositioning or a new phase of development.

    The work may include:

    • communications and reputation review

    • audience and stakeholder mapping

    • core messaging

    • positioning recommendations

    • leadership profile opportunities

    • PR and content opportunity mapping

    • a practical 90-day communications plan

    Typical investment: from £2,500

  • For founders, partners and senior leaders who need to be more visible, credible and better understood.

    We help leaders turn their experience, opinions and perspective into clear, useful content that builds trust with the people who matter — including clients, referrers, recruits, peers and wider stakeholders.

    This may include:

    • LinkedIn positioning and content

    • thought leadership themes

    • article planning and drafting

    • profile-building opportunities

    • speaking, awards and media ideas

    • messaging support around key issues or moments

    Typical investment: from £1,500 per month

  • For organisations that need ongoing senior communications counsel and practical delivery.

    This is a retained partnership for businesses that want to build reputation with more structure, consistency and intent.

    The work may include:

    • strategic communications planning

    • media relations and PR opportunities

    • thought leadership

    • messaging and campaign development

    • stakeholder communications

    • awards and profile-building

    • content planning

    • reputation advice

    • support around moments of change, growth or visibility

    Media coverage can be part of the work, but it is not the whole story. The aim is to build a clearer, more credible reputation across the places your clients, referrers, recruits and stakeholders look for evidence.

  • For growing businesses that need senior communications support without hiring in-house.

    This is a more embedded relationship for organisations that need regular strategic input across brand, communications, leadership visibility, internal messaging and reputation.

    It is particularly suited to businesses going through transition, growth, leadership change or repositioning — where communications need to be connected to the wider direction of the organisation.

    Scoped individually

  • That is often where the work starts.

    Fernly can help you make sense of where your messaging, reputation and communications need more clarity, structure or consistency — and what would make the biggest difference first.

    Book a conversation - claire@fernly.co.uk or call 07764 529360